Day 3 intro to ux research - ted mc carthy - final

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1. Intro to User Experience (UX) Research Gaza Sky Geeks Day Three 2. It’s estimated that around 70% of technology projects fail due to a lack of user adoption. Why UX?…
  • 1. Intro to User Experience (UX) Research Gaza Sky Geeks Day Three
  • 2. It’s estimated that around 70% of technology projects fail due to a lack of user adoption. Why UX?
  • 3. In fields like healthcare and aviation, UX (also “human factors”) can prevent great harm. Why UX?
  • 4. Here’s an Electronic Medical Record (EMR) interface. It’s from 2007, so it’s old, but not THAT old…
  • 5. US health providers now commonly encounter alert fatigue. Flickr: debsilver
  • 6. The aviation industry has been employing Human Factors for years. Flickr: xlibber
  • 7. The aviation industry has been employing User Experience for years. Flickr: xlibber
  • 8. In other words, UX is important for answering: “Are we building this right?
  • 9. “You do [UX research] not just to tackle the problem you think you’re solving —you need to understand the culture [users] live in, what motivates them, that sort of stuff. I know that sounds touchy feel-y, but it really works.” Mitch Stein, former designer/product lead at Apple
  • 10. UX is about opportunity, too.
  • 11. Or: “Are we building the right thing?”
  • 12. Flickr: joopreuvecamp Okay, so… what IS UX research?
  • 13. Flickr: joopreuvecamp Research takes a lot of shapes… Qualitative Quantitative And somewhere in between. Okay, so… what IS UX research?
  • 14. UX Research takes a lot of shapes… ●  Qualitative o  Ethnography o  Observations o  Interviews ●  Quantitative
  • 15. ●  Qualitative ●  Quantitative o  Surveys o  A/B Testing o  Usage Metrics UX Research takes a lot of shapes…
  • 16. ….and GOOD research usually involves several of them. Flickr: brize
  • 17. Oh yeah! Like starting with ethnography and interviews for qualitative, formative research. Flickr: brize
  • 18. And using those interviews to build a survey to get quantitative results! Flickr: brize
  • 19. And if we can make a prototype, we can conduct a usability test to see how people use it! Flickr: brize
  • 20. Yes! And once we have a more polished product, we can do A/B tests too! Flickr: brize
  • 21. Flickr: brize Awesome!
  • 22. Flickr: brize Moo.
  • 23. Formation -> Iteration -> Validation Research Cycle Formation Iteration Validation
  • 24. Formation -> Iteration -> Validation Research Cycle Formation Qualitative methods to discovery opportunities and new product direction Contextual inquiry, observations, and interviews Useful for gaining design ideas Learn about users: contexts, current workflows and practices Iteration Validation
  • 25. Formation -> Iteration -> Validation Research Cycle Formation Iteration Continued interviews Surveys Low-fidelity prototypes (paper, wireframes, Wizard of Oz) Usability tests to work through iterations of a product Validation
  • 26. Formation -> Iteration -> Validation Research Cycle Formation Iteration Validation Higher-fidelity prototypes Usability tests A/B tests Collect usage metrics
  • 27. Let’s Workshop!
  • 28. Who are our users? How can we reach them? What can they tell us? (15 mins)
  • 29. Make a Research Plan (30 mins)
  • 30. Teams Present Research Plans (15 mins)
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