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1. MARKETING PLAN Simplify Your E-EDITING EDI-CUTTER- 2. What is Marketing? ã Marketing Management is the art & science of choosing target markets and getting,…
  • 1. MARKETING PLAN Simplify Your E-EDITING EDI-CUTTER-
  • 2. What is Marketing? • Marketing Management is the art & science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
  • 3. EDI-CUTTER LOGO SLOGAN: Simplify Your E/Media Editing
  • 4. ANDROID APPLICATION TO PERFORM EDITING IN AUDIOS,IMAGES AND VIDEOS
  • 5. Apps Demand In Market:-
  • 6. CLOSEST COMPETITOR Polly APP THAT IS CLOSEST TO OUR PROPOSAL AND ALREADY AVAILABLE ON GOOGLE PLAY- Easiest Soft Movie Editor
  • 7. 1.Executive summary
  • 8. 1.a Function of App: This App is used to Modify an audio, image and video according to customer needs without any much knowledge.
  • 9. 1.B COURSE OF ACTION It asks the user whether to modify the audio, image and video. If you want to merge it is similar in all apps but for cutting it asks 2 questions whether to cut the selected portion or to retain only the selected portion of the original.
  • 10. 2 .
  • 11. 2.1 COMPANY OVERVIEW CORE COMPETENCIES COMPARATIVE ADVANTAGE: With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video 2.The selected portion forms a new video The first type of editing is not available in our competitor VIDEO AUDIO CUTTER
  • 12. 2.2 MARKET OVERVIEW CLOSEST COMPETITORS APPTHAT IS CLOSESTTO OUR PROPOSALAND ALREADY AVAILABLEON GOOGLE PLAY- VIDEO AUDIO CUTTER POTENTIAL CUSTOMERS ALLTHOSEWHO NEEDTHIS APP ARETHE STUDENTS BETWEENTHE AGE 16 AND 30.
  • 13. 3.
  • 14. Target market Entertainment market
  • 15. THUS ITS GOAL: ITS MAIN GOAL IS TO REACH THE STUDENTS WHO ARE DOING THEIR PROJECTS
  • 16. WHAT DO WE WANT TO ACHIEVE? • 40% INCREMENT IN REVENUE AND 20% INCREMENT IN CONSUMER VALUE BEFORE END OF THE YEAR 2018
  • 17. Strategy
  • 18. VALUE PROPOSITION CUSTOMER VALUE: POSTIONING How will we position our app in the minds of our target consumers ? How is our app different from our competitor?
  • 19. POINTS OF PARITY: With our Easy Edit app we will be able to cut in 2 ways: 1.Cut the selected portion from original audio or video 2.The selected portion forms a new video The first type of editing is not available in our competitor VIDEO AUDIO CUTTER and all other apps. So using the Easy Edit app we can do this step in single click but in other apps we have to cut and merge and do many operations.
  • 20. POINTS OF DIFFERENCE • Easy Edit app is user friendly • This app cuts or merges the audio or video quickly without any change in the quality of the original. • The original audio or video is always safe, a new file will be created if we edit the original
  • 21. 5.1 PRODUCT BENEFITS: It helps it editing the audio, images and video quickly with the same quality of original.
  • 22. 5.2 SERVICES- • SEMI-PREMIUM VERSION FEATURES- In which if you recommend this app to 50 customers, then you get free for 3 months. • FREE VERSION FEATURES- ALL BASIC FEATURES ARE FREE. • PREMIUM VERSION FEATURES- ADDITIONAL FEATURES LIKE CUTTING THE SELECTED PART OF THE VIDEO ARE IN THE PREMIUM VERSION.THE CHARGES ARE MINIMUM.
  • 23. 5.3 BRAND NAME: EDI-CUTTING LOGO: SLOGAN: Simplify Your E/Media Editing PRICE: The price of a Premium Version Of our App is $1and Semi-Premium version in which if you recommend this app to 50 customers, then you get free for 3 months.
  • 24. 5.5 COMMUNICATION- •Cookery Blogs •Full-Featured Company Website •Promo Videos •Social Media •Google Ads •Featuring E-mails •Print Media
  • 25. •Google Play Store •Amazon App Store •Company Website •Recommended Websites 5.6 DISTRIBUTION
  • 26. 6.
  • 27. EDI- CUTTER APP Technical unit Designing and editing unit Marketing unit Customer Implementation-
  • 28. PROPERFORMULATIONAND IMPLEMENTATION- • A GOOD MARKETING STRATEGY COULD BE SABOTAGED BY POOR IMPLEMENTATION • THUS, STRENGTHENING ITS R&D DEPT. IS A MUST • SHOULD GATHER LATEST TECHNOLOGICAL INTELLIGENCE • SHOULD AIM FOR HIGHER CUSTOMER SATISFACTION • WOULD LEAD TO: POSITIVE FEEDBACK, WORD OF MOUTH AND CUSTOMER EXPANSION
  • 29. SWOT Analysis Strength- • NEW FEATURES AVAILABLE IN THE PREMIUM VERSION • APP IS USER FRIENDLY • QUALITY OF THE EDITED PART IS SIMILAR TO ORIGINAL Weakness- SUCCESS DEPENDS ON USAGE OF THE AND THEIR LIKING Opportunity- • CAN ALWAYS LEARN FROM EXISTING APPS • USE BETTER AND ADVANCED Threats- TOUGH COMPETITION FROM EXISTING ESTABLISHED APPS
  • 30. REFERENCES • https://www.dreamstime.com/royalty-free-stock-photos-situation- analysis-image15542108 • www.appnext.com • http://www.freeiconspng.com/png-images/marketing-png • https://play.google.com/store/apps?hl=en • www.presentationprocess.com • http://www.thepassivevoice.com/2015/10/im-all-for-the-scissors/ • https://en.wikipedia.org/wiki/Marketing • https://www.google.co.in/webhp?sourceid=chrome- instant&ion=1&espv=2&ie=UTF-8#q=marketing%20techniques • https://en.wikipedia.org/wiki/Marketing_strategy
  • 31. Disclaimer These slides were created by Nikhil Nehra, IIT Roorkee during a Marketing Internship under Prof. Sameer Mathur, IIM Lucknow.
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