Project

Please download to get full document.

View again

of 23
All materials on our website are shared by users. If you have any questions about copyright issues, please report us to resolve them. We are always happy to assist you.
Categories
Published
project
  Abstract   Keywords:  Inventory management, Supply Chain management, competitive advantage. Purpose:  This research examines the effects and significance of inventory management onthe supply chain and how it helps in the organisational success. Background:  This research seeks to concentrate on the effects of inventory managementon the supply chain management of one of the top personal computer manufacturers in theworld, Dell computers. Supply chain management is a major issue in many industries asfirms realize the importance of creating an integrated relationship with their suppliers andcustomers. The competitiveness of international companies is highly dependent on theirability to deliver products quickly and timely all over the world. This paper analyses variousissues important to inventory and supply chain management and provides broaderawareness of supply chain principles and concepts. Four research objectives are served tohelp the research. These objectives were to analyse the impact of inventory management onthe supply chain management and the competitive advantage they are having with supplychain and inventory management. The research also analysed the various processesassociated with the supply chain of Dell computers and then recommendations forimprovement. Also in doing so it is intended that the lessons learned from the studiespresented will be summarized and placed into the perspective of future research that can beconsidered as necessary. Methodology:  This research adopted an exploratory, qualitative approach because of the nature of the research itself and the researcher‟s  interest towards business and management research. Different sources like previous case studies, individual experiences,observations, interview etc were used in this research. An inductive approach was employedin this research that included a case study approach that included data collection with thehelp of semi structured interviews with the managers, observations, online resources,  books,and journal articles. Findings:  From the findings it was clearly revealed that there is a possibility of continuousimprovement opportunity which would result in a sustainable competitive advantage for theorganisation. This research helps both academics and managers to gain a betterunderstanding of the complexity of supply chain and inventory management. able of contents   Title Page no   Abstract...................................................................................................................... 1Acknowledgements...................................................................................................... 2List of Figures............................................................................................................. 3Chapter 1: Introduction ......................................................................................... 7  1.1 Background ......................................................................................................... 7  1.2 Research Aims........................................................................................................ 9 1.3 Research Objectives .............................................................................................. 9 1.4 Scope of The Research........................................................................................... 9 1.5 Company Profile....................................................................................................... 9 1.6 Dissertation Layout................................................................................................ 10 1.7 Chapter Summary................................................................................................... 11 Chapter 2: Literature Review ................................................................................. 12  2.1 Introduction.......................................................................................................... 12 2.2 Supply Chain Management (SCM)...................................................................... 12 2.2.1 Importance of SCM .............................................................................. 14 2.3 Inventory Management...... .................................................................................. 15 2.3.1 Effects of Inventory Management on Supply Chain................................. 17 2.3.2 Effectiveness of Inventory Management Processes inManufacturing Industries..............19 2.4 Competitive Advantage ................ ..................................................................... 20 2.4.1 Supply Chain as a Competitive Advantage............................................. 21 2.4.2 Inventory Management as a Competitive Advantage............................. 22 2.5 Dell‟s  Supply Chain and Inventory Managemen........ 23 2.5.1 Direct Sales Model................................................................................... 23 2.5.2 Build To Order.......................................................................................... 24 2.5.3 Supply Chain and Inventory Management Processes............................. 25 2.5.4 Just In Time Model........................................................................................27 2.5.5 Effects of Inventory Management on Dell‟s  Supply Chain.............................28 2.6 Competitive Advantage Of Dell.................................................................................29 2.7 Conclusion......................................................................................................... 30 Chapter 3: Research Methodology ..................................................................... 31  3.1 Introduction ..................................................................................................... 31 3.2 Research Objectives ........................................................................................... 32 3.3 Research Philosophy ..................................................................................... 33 3.4 Qualitative and Quantitative method .................................................................. 34 3.5 Research Approach ........................................................................................ 35 3.6 Data Collection Methods ................................................................................. 36 3.6.1 Primary and Secondary Data..................................................................... 36 3.6.1.1 Quantitative Methods for Data Collection........................................ 37 3.6.1.1 Qualitative Methods for Data Collection............................................. 37 3.7 Data Analysing Methods ................................................................................. 38 3.8 Sampling Techniques.... .................................................................................. 38 3.9 Research Limitations ..................................................................................... 39 3.10 Validity & Reliability......................................................................................... 39 3.10 Ethical Issues..................................................................................................... 39 Chapter Summary ........................................................................................ 40 Chapter 4: Data Presentation and Analysis............................................................ 41  4.1 Introduction ..................................................................................................... 41 4.2 Data Collection Design ................................................................................... 41 4.2.1 Semi-Structured Interview............................................................................... 42  4.2.1.1 Interview Question Design..................................................................... 434.3 Qualitative Data Analysing Techniques.............................................................. 43 4.4 Interpretation of Semi-Structured Interview....................................................... 45 4.5 Conclusion......................................................................................................... 51 Chapter 5: Results and Discussion ...................................................................... 52  5.1 Introduction ....................................................................................................... 52 5.2 Findings and Discussions ................................................................................. 52 5.2.1 Maintaining Low Inventory............................................................................. 52 5.2.2 Impact of Inventory Manage ment on Dell‟s  Success................................... 53 5.3.3 Competitive Advantage using Inventory and Supply Chain Management...... 53 5.3.4 Effectiveness of Various processes.................................................................. 545.5 Conclusion ............................................................................................. 55 6. Conclusion and Recommendations  ................................................................ 566.1 Conclusion ........................................................................................................ 56 6.2 Recommendations .............................................................................................. 57 6.3 Future Research..................................................................................................... 58 References ............................................................................................................... 59 Appendix 1 Questionnaire.......................................................................................... 64 Appendix 2 Personal development Plan................................................................... 66 Appendix 3 Project Proposal....................................................................................... 67   CHAPTER 1 INTRODUCTION  The main purpose behind this research was to explore the effects ofinventory management on the supply chain management which serves as a tool forDell computers in giving them a competitive advantage in the current situation. Thischapter contains the background of the issue addressed in this research, fenced bythe research purpose and its significance. The qualitative research was conductedand it revealed various facts that would help in the betterment of the organizationand can be a reference for the management. The research begins with the objectiveto find out the scope for the study and at the end, it details the findings andrecommendations for the future. This section gives the reader an idea on the detailsof the chapters included.  1.1 BACKGROUND  The concept of supply chain management was introduced in the1980s. According to Das (2006), supply chain management is understood to be a setof practices for managing and coordinating the transformational activities from rawmaterial suppliers to ultimate customers and can be considered as a long termoriented, inter-firm arrangement or alliance, involving intermediate or hybrid co-operative relationships. Precisely, supply chain management is related with themanagement of everything right from materials to information across the whole chainfrom suppliers to producers, distributors, retailers and even customers. It is quitecomplex for companies to make an optimum plan for the entire chain because everycompany performs all the activities including purchasing, production and evenmarketing independently. Any action taken in any one of the chain can have animpact on the entire chain. Researches on supply chain management alwaysfocused on three issues. It includes the behaviour of flow of information along thesupply chain and another one is inventory management which considers supplychain as a multi-inventory system. Another issue is the planning and operationsmanagement. This research is based on the second issue named inventorymanagement. Inventory can be anything from raw materials, cash, or finished goods.Effective and efficient inventory management helps in optimizing the supply chain,taking out the cash flow and minimise inventory shortage  possibility due to ordersthat comes variably. Moreover it is of great significance in optimizing inventorymanagement so that the organisational goals are achieved. To prop up company‟s  strategic plans and to e xplain about the market place,inventory management is designed. The fluctuations in the market demand,opportunities due to global marketing, and advanced manufacturing technologyprompts firms to change their approach in inventory Management and the associatedprocesses for inventory control. The key purposes of Inventory Management systemis to provide information in order to manage the flow of materials efficiently, effectiveand brilliant use of human resources as well as equipments, coordinate internalactivities and to have regular communication with customers. It does not makedecisions or manage operations; rather it informs managers to act timely andaccurately (Indian Institute of Materials Management, 2011) .This research is based on a case study on Dell, an Americanmultinational information technology corporation based in Texas, US. Dell develops,sells and supports computers and related products and services (Dell, 2011).Michael Dell founded the organisation in 1984 and is now one of the largesttechnological corporations in the world. The main products of Dell are desktopcomputers, notebook computers, network servers, workstations, and storageproducts. Michael Dell‟s  strateg y of avoiding the retailers and selling computersystems directly to customers, eliminated delays and avoided the need and cost of asupply chain stage. Dell realized that keeping their products in warehouses will resultin loses because their computer products depreciate in time. So to eliminate thisissue, they developed a supply chain strategy that intends to achieve zeroinventories. The inventory management of Dell plays a major role in their supplychain (Dell, 2011).The superior financial performance of Dell is attributed to its successful directsales model. The computer industry has grown to a great extend for the pastdecade. Therefore, the firms are in competition with each other (Surbakti, 2011). A supply link packed with yesterday‟s  technology and their percent value per week is
We Need Your Support
Thank you for visiting our website and your interest in our free products and services. We are nonprofit website to share and download documents. To the running of this website, we need your help to support us.

Thanks to everyone for your continued support.

No, Thanks