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1. Taking brands into virtual worlds Nic Mitham 2. Rationale for B2B Internal comms Supply chain management Recruitment Positioning Research, prototyping, R, NPD Events…
  • 1. Taking brands into virtual worlds Nic Mitham
  • 2. Rationale for B2B Internal comms Supply chain management Recruitment Positioning Research, prototyping, R, NPD Events and channel outreach
  • 3. Rationale for B2C Target market New engagement channel Tactical promotion Virtual goods revenue streams Research, prototyping, R, NPD Events
  • 4. Seven Point Plan for Marketing in Virtual Worlds
  • 5. No.1 Have a plan
  • 6. No.2 Design is an output not an input
  • 7. No.3 Integrate
  • 8. No.4 Giving is better than receiving
  • 9. No.5 Keep the seats warm
  • 10. No.6 Stoke the fire
  • 11. No.7 Promote and cross-promote
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